Tuesday, February 21, 2012

Thought Paper 4


In reading chapter seven from Clean New World by Maud Lavin, I learned a lot about design goes beyond its expected realm of advertising. We are constantly talking about the ways in which design isn’t just advertising. Advertising has sort of become seen with a negative light because of all of their visual lies and pressures that they evoke. So of course, being a soon-to-be design graduate, I want to know that design isn’t a completely cold profession. After reading this chapter, I am more aware of the ways in which design has actually proven to be positive. Through art activism, groups such as Guerilla Girls, Gran Fury, and Barbie Liberation Organization are able to use design in order to bring awareness and hopefully change to social issues that need to be addressed. This is a particular interest to me as my thesis project revolves around changing society and connecting with the people. I believe that design can be positive when it actually connects with the people rather than try to control them.
What does generosity mean to me? Generosity is the act of doing something through the pure goodness of one’s heart. It means giving without expecting to also receive. However, I do think that there is a fine line between generosity and doing something for the sake of how it will make you feel or look. Being a FRIENDS fanatic, I immediately think of the episode where Phoebe tries to find a selfless good deed. She is unable to because even in her seemingly purest moment, she feels so happy after doing her deed that it becomes un-selfless. However, I think that if you don’t think anything of your act and then feel good about it later, then it is true generosity, because upon acting, it didn’t occur to you how you would feel after. I think generosity comes from the heart and shows who the very selfless people are in the world.

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